Pomiar dokonań relacji z klientami w przedsiębiorstwach handlowych
Performance measurement of customer relationships in enterprises of trade

Summary/Abstract: Running a business is related to the performance of a series of measures aimed at the opportunity to continue its operations and business development. In order to optimize this activities businesses need information about their effectiveness and profitability. This information can be provided by a suitably designed system for measuring the achievements of the company. Customers are the primary actors allowing to earn revenue by each entity. For this reason, the measurement of achievements in the relationship with customers is a key area of interest for companies’ managers. Customer relationships are of particular importance in commercial enterprises, and they are often marginalized in the literature, although they constitute a significant proportion of the business in Poland. The purpose of this article is to present the basic measures of achievement of relationships with customers in commercial enterprises and to assess their suitability.

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