Comunicarea strategică - un concept vag
Communication Strategy - a vague concept

Summary/Abstract: The large diversity met by contemporary means and goals of strategic communication ended up in a large variety of strategic communication meanings in itself. Comprehensive approach is an answer to modern wars and crises, which not only involve military assets, but also various other capabilities and actors like social, economic or humanitarian domains. In order to have all of this working well, strategic communication is currently making a lot of difference, and that is why synchronization and coherence are both paramount. Specific aspects in confl ict, various traditional approaches, and the scarcity of resources resulted in cohabitation among various meanings and concepts regarding strategic communication.

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