Dynamizowanie przewagi konkurencyjnej przedsiębiorstw
Stimulating the competitive advantage
Author(s): Anna AdamikSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: competitive advantage; resources and organizational skills; strategic resources; dynamising of competitive advantage building; sources of competitive advantage; navigator for competitive advantage dynamising; temporality of competitive advantage
Summary/Abstract: The study signals the essence of competitive advantage and temporality of its sources. It indicates the unique role of the proper selection of advantage sources, both own and generated in collaboration with external partners. Furthermore, their systematization and structuring is proposed, as well as operationalization as a navigator tool for more dynamic competitive advantage. The functionality of the tool is illustrated as a case study of the chosen company.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2015
- Issue No: 400
- Page Range: 11-25
- Page Count: 15
