Konkurencieschopnosť európskych destinácií cestovného ruchu: Hodnotenie komplexného indexu konkurencieschopnosti
Tourism Competitiveness in European Destinations: Measuring of the Tourism Competitiveness Index

Summary/Abstract: Tourism is now the largest contributor to World’s national product. The economic impact of tourism is increasing steadily at local, national, and global levels. The goal of the paper considers the evaluation of 14 factors that affect destination competitiveness and tries to compare the competitiveness levels of European destinations. In this context, for evaluating the competitive indices of the mentioned countries must be determined weaknesses and necessary recommendations for the improvement of competitiveness measures should be taken. Secondary data, the reports published by the World Economic Forum and other international institutions will be used. Cluster analysis and standardized variables were conducted for the analysis of findings. The results of the study are intended to provide valuable information about the factors which affect the competitiveness of European countries mostly.

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