Конкурентоспособность России на глобальном туристическом рынке
Competitiveness of the Russian Federation in the Global Tourism Market

Summary/Abstract: At present, the tourist industry is one of the fastest growing economic branches of the global economy. For many countries,it brings a significant portion of revenues to their national economies. In the article, the identification and assessment of thesecondary data of the World Economic Forum published in The Travel & Tourism Competitiveness Report are carried out. In theReport, the strengths and weaknesses of some countries in the international tourist market are specified in detail. The plan of theanalysis is in a more precise specification of competitiveness indices, which consist of compound indices: I — legal framework;II — business environment and infrastructure; III — human, cultural and natural resources for the Russian Federation andsome states of Post-Soviet geopolitical space. The goals of the paper are the evaluation of the 14 factors that affect destinationcompetitiveness and the comparison of the competitiveness levels in the Russian Federation. The paper also aimed to providean understanding of the Russian position in the international tourism market and provide suggestions in order to improveweaknesses of the country. The competitiveness ranking 2015 for the tourism infrastructure, prioritization of travel and tourism,and national tourism perceptions suggest that Estonia, Latvia, Lithuania and Russia rank the top, relative to other former SovietUnion countries in the sample. Since these countries outperform in a tourism infrastructure, it is likely that they continuouslytry to improve their physical and financial infrastructure for tourists in the country. Therefore, it is a great challenge for Russiato constantly monitoring new trends and occurrences in the international tourism market, which are more diverse needs anddemands of the tourist clientele. The findings of this study also shed light on the competitiveness of the Russian Federation operating in the international tourism market. As understood from the findings, there still exists a large gap between the RussianFederation and especially the top ten leaders in terms of tourism competitiveness.

• Details
• Contents