Prawne czynniki standaryzacji produktu na rynku Unii Europejskiej
Legal Factors to Standardise Products in the Markets of the European Union

Summary/Abstract: The paper depicts legal factors that determine the processes of standardising products and its elements of equipment (without a trademark) as instanced by the common market of the European Union. The author emphasises benefits for international enterprises from the creation of similar or identical products in many markets. One of the essential factors that favour standardisation of products is legal conditions. In the case of the European Union there are many common norms of a high degree of harmonisation. They have been implemented by member countries to their national legal orders. Enterprises working on the UE market can take advantage of the opportunities given by the unified legislation as regards products, and expand on the new markets with standardised products. The union law favours unification, especially with respect to the physical composition of products, and also to an extent with respect to the standardisation of packages and labels. The paper stresses also that the legal factors become a more and more important premise that encourage enterprises on the UE market to apply the standardised strategy of marketing-mix.

• Details
• Contents