Tourism clusters and their activities in Slovakia
Tourism clusters and their activities in Slovakia
Author(s): Marian Gúčik, Tomáš Gajdošík, Miroslava Medveďová, Zuzana LencsésováSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: cluster; cooperation; destination; tourism
Summary/Abstract: The fragmented nature of tourism supply and the decreasing competitiveness of Slovak destinations force tourism stakeholders to cooperate. One of the forms of cooperation is the creation of clusters, as innovative organizational structures in tourism. The aim of the paper is to examine the creation of tourism clusters in Slovakia and to analyze their activities with respect to the structure of their members, vision and activities. The survey is based on the analysis of bylaws and annual reports of tourism clusters. We examine to which extent the six active tourism clusters (Západné Slovensko, Liptov, Orava, Turiec, Horehronie and Dudince) meet the selected criteria based on causal analysis of domestic and foreign scientific literature. Slovak clusters have the character of destination marketing organizations and following the Law no. 91/2010 Coll. on Tourism support they are transformed or become part of the destination management organization.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2015
- Issue No: 379
- Page Range: 237-246
- Page Count: 10