Trendy w konsumpcji turystycznej na przykładzie mieszkańców Majorki
Trends in tourist consumption on the example of Majorcans

Summary/Abstract: The contemporary tourist consumption is a display of trends which appear on the side of the demand. As a result of economic, social and cultural changes, consumer behaviors present a rich variety of formulae and models of consumption. Strong compliance with trends is visible even in such communities as the citizens of Mallorca who exhibit relatively low level of tourist activity. Therefore, the article presents the issue of particular trends generated by the tourist demand, which is based on the tourist attitudes of Majorcans. The first part is devoted to theoretical aspects, considering particularly the essence of tourist consumption, as well as the classification of the demand’s tendencies. In the empirical part, however, the tourist consumption’s formulae of Majorcans are analyzed with the reference to the trends described in the previous component of the article. The study was supported by the author’s own research.

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