ИЗГРАЂЕНОСТ ТРОШКОВНО-СЕНЗИТИВНЕ КУЛТУРЕ У ПРЕДУЗЕЋИМА У РЕПУБЛИЦИ СРБИЈИ
THE DEGREE OF DEVELOPMENT OF COST-SENSITIVE CULTURE IN ENTERPRISES IN THE REPUBLIC OF SERBIA

Summary/Abstract: The continuous market demand for low costs is emphasized both in literature and in practice. Therefore, this paper explores the degree of development of cost-sensitive culture in enterprises in the Republic of Serbia (RS). The basic characteristic of such culture is the continuous cost reduction, which is especially important during a crisis. Empirical research is conducted through four research question, and the general conclusion is that cost-sensitive culture in enterprises in the RS is still under construction. Application of the proposed measures could contribute to a faster development of such culture.

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