THE DEGREE OF DEVELOPMENT OF COST-SENSITIVE CULTURE IN ENTERPRISES IN THE REPUBLIC OF SERBIA Cover Image

ИЗГРАЂЕНОСТ ТРОШКОВНО-СЕНЗИТИВНЕ КУЛТУРЕ У ПРЕДУЗЕЋИМА У РЕПУБЛИЦИ СРБИЈИ
THE DEGREE OF DEVELOPMENT OF COST-SENSITIVE CULTURE IN ENTERPRISES IN THE REPUBLIC OF SERBIA

Author(s): Nadica Figar, Radenko Milojević, Goran Milovanović
Subject(s): National Economy
Published by: Универзитет у Нишу
Keywords: cost-sensitive culture; cost reduction; global economic crisis; TCM concept; TQM concept

Summary/Abstract: The continuous market demand for low costs is emphasized both in literature and in practice. Therefore, this paper explores the degree of development of cost-sensitive culture in enterprises in the Republic of Serbia (RS). The basic characteristic of such culture is the continuous cost reduction, which is especially important during a crisis. Empirical research is conducted through four research question, and the general conclusion is that cost-sensitive culture in enterprises in the RS is still under construction. Application of the proposed measures could contribute to a faster development of such culture.

  • Issue Year: XXXIX/2015
  • Issue No: 4
  • Page Range: 1219-1233
  • Page Count: 15
  • Language: English
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