Selected components of pricing strategies of organizations and their perception by customers in Slovak Republic
Selected components of pricing strategies of organizations and their perception by customers in Slovak Republic

Summary/Abstract: At present, the ratio of such pareameters as price and quality of the product is dominant in decision making of the (end) consumer. Comparison is the most common and most frequent method that customers use when buying products. They compare expectations of products, products with each other, their individual parameters and characteristics. Price is the basic characteristic that is compared and applied to most customers, producers and their products. For this reason, this paper focuses attention on selected components of the current pricing strategy of organisations (price vs. quality, unit price and cost structure for the acquisition of the product) and their perception by end customers in Slovak Republic. The aim of the paper is to present the attitudes of end customers in Slovak Republic to pricing strategies and to compare them with their perception of product quality. The results presented in this paper may serve as a good starting point for organizations operating at the end customer markets, since they realize the importance of creating an optimal relationship between price and quality of the product.

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