Model biznesu jako narzędzie planowania i opisu projektu na przykładzie Electrolux Poland Sp. z o.o.
Business model as a tool of planning and describing the project – case of Electrolux Poland Ltd

Summary/Abstract: The aim of the article is to present the concept of business model (based on A. Osterwalder’s business model framework) as an outsourcing project planning and description tool in Electrolux Poland Ltd. The article opens with a synthetic overview of the business model proposed by A. Osterwalder as well as justification for the selection of this particular concept as a tool for project planning and description. Next, the company`s outsourcing projects are briefly presented. The paper closes the description of the business model as a tool of the project management in Electrolux Poland Ltd. The case shows the potential of this Business Model Canvas in the management of not only the company as a whole (level of ownership and board of directors), but also project management within the organization. It proves that the concept can be very useful in particular in the planning stage of the project; it also serves more precise (more understandable, coherent) project description.

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