Príhovorovosť a prirodzený jazyk – cieľ Štúrovej slovenčiny aj sú- časných moderátorov
Intercessioness and natural language – the aim of Štúr’s Slovak language and current moderators

Summary/Abstract: How can we link Slovak national hero Ľudovít Štúr to contemporary journalism and TV news presenters? Ľudovit Štúr, the leader of the Slovak national revival movement along with his companions realised that the newspaper is more flexible mass medium than magazines or books. The word and text as the main body of matter in articles played very important role in propagating the new language stan- dards and knowledge. Štúr managed to use the new Slovak literary language – his own child – in modern way. He forecast the trends in syntax and outlined the word order closer to contemporary sentence struc- ture, which helps better understanding of the content. The article also examines the way how TV presenters choose the words and construct sentences to make his/her cues attractive a thus grab the attention of vie- wers. Should TV presenters use expressive and emotional words to do so? In the 19th century Ludovit Stur proved that there is no need to exaggerate. The power of information in its profound form should be the most important issue of prepared speech. Story telling in living Slovak language was the main tool of Štúr’s efforts and still has been important tool of news presenters or reporters. Clear, vivid and meaty lan- guage is faster source of information than text covered with expressive trumpery.

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