Controlling strategiczny z uwzględnieniem strategicznej karty wyników
Strategic controlling including balanced scorecard
Author(s): Zygmunt KralSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: strategy; controlling; scorecard
Summary/Abstract: The necessity and desirability of using controlling including Balanced Scorecard were justified in the paper. The essence of strategic controlling was characterized. The idea of Balanced Scorecard as a tool of strategic controlling was presented. The process of strategic controlling including Balanced Scorecard was pointed out. The role of controllers in strategic controlling was emphasized.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2012
- Issue No: 272
- Page Range: 66-78
- Page Count: 13
- Language: Polish