LIMBAJUL AUDIOVIZUAL SI TENTAłIA HIPERTEXTULUI
Audio-visual speech and the temptation of hypertext

Summary/Abstract: Audio-visual speech is used in a new space, that of hypermedia. Radio and television programmes are persuasive mediatic products. Relays represent a new means of communication that function on the principles of interactivity, hypertext and virtuality. The possibility of selecting the elements of cultural manifestations, of combining them is represented by hypertext. The receptor becomes a “navigator”. That is why the correct use of language is a prerequisite, and the educational-cultural function becomes a priority.

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