A smile/laugh on one’s tongue: on the advantages of a linguistic joke in public interpersonal communication Cover Image
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(U)śmiech na języku: o walorach zastosowania żartu lingwistycznego w publicznej komunikacji interpersonalnej
A smile/laugh on one’s tongue: on the advantages of a linguistic joke in public interpersonal communication

Author(s): Jolanta Krzyżewska, Seweryn Krzyżewski
Subject(s): Language studies, Media studies, Communication studies, Sociolinguistics, Politics and communication
Published by: Wydawnictwo Uniwersytetu Śląskiego
Keywords: linguistic joke; interpersonal communication; political marketing; language joke; advertising spot

Summary/Abstract: Despite the fact, that polish society doesn’t seem to be so much jolly, we can find often in polish public space many examples of (sense of) humor. There any many rules of official interpersonal communication, which enables saving mutual wellbeing of both “actors” – sender and receiver of message. Many good features of linguistic joke make it an attractive tool for advertisements (also for political marketing) and create between them a specific (and socially desirable interaction – media school etc.

  • Issue Year: 2014
  • Issue No: 3
  • Page Range: 81-110
  • Page Count: 30
  • Language: Polish