An application of technology acceptance model to Internet Banking services
An application of technology acceptance model to Internet Banking services

Summary/Abstract: This paper presents an extended technology acceptance model developed with the purpose to investigate the factors which influence the decision to continue to use a selfservice banking technology. The study was conducted among Romanian Internet Banking users studying either for a Bachelor or Master degree. The hypothesized relationships between the variables in the proposed model are tested through structural equation modelling. Results of the data analysis reveal that perceived usefulness and perceived ease of use, along with perceived security/privacy and image, successfully influence Internet Banking users’ intention to continue to use this service for their banking transactions. Perceived benefit, on the other hand, was found to have a significant effect only on perceived usefulness and perceived ease of use.The findings reported in this study are useful both from a theoretical and from a managerial perspective.

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