ТРАДИЦИИ И ИНОВАЦИИ
В СВЕТА НА ЧЕТЯЩИЯ КОНСУМАТОР
TRADITION AND INNOVATION IN THE READER/CONSUMER’S WORLD
Author(s): Simona KalevaSubject(s): Marketing / Advertising
Published by: Национална библиотека »Св. св. Кирил и Методий«
Keywords: publishing
Summary/Abstract: This article represents the main characteristics of one of Amazon’s publishing strategies, named Kindle First in the light of a historical perspective. No matter how innovative and aggressive methods such new company uses, it is always related to the typical human necessities, valid at all times.
Journal: Библиотека
- Issue Year: 2016
- Issue No: 2
- Page Range: 33-39
- Page Count: 6
- Language: Bulgarian