TRADITION AND INNOVATION IN THE READER/CONSUMER’S WORLD Cover Image

ТРАДИЦИИ И ИНОВАЦИИ В СВЕТА НА ЧЕТЯЩИЯ КОНСУМАТОР
TRADITION AND INNOVATION IN THE READER/CONSUMER’S WORLD

Author(s): Simona Kaleva
Subject(s): Marketing / Advertising
Published by: Национална библиотека »Св. св. Кирил и Методий«
Keywords: publishing

Summary/Abstract: This article represents the main characteristics of one of Amazon’s publishing strategies, named Kindle First in the light of a historical perspective. No matter how innovative and aggressive methods such new company uses, it is always related to the typical human necessities, valid at all times.

  • Issue Year: 2016
  • Issue No: 2
  • Page Range: 33-39
  • Page Count: 6
  • Language: Bulgarian
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