Походът на мумините: глобалният триумф на един локален медиен феномен
The March of the Moomins: The Global Triumph of a Local Media Phenomenon

Author(s): Simona Kaleva
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: Moomins; literary agency; foreign sales; publishing strategies; Tove Jansson
Summary/Abstract: This article aims to present publishing and foreign sales strategies that lead to the creation of a global phenomenon. Tove Jansson’s characters began their adventures in 1945 when the first book in the series was published. The idea of an unusual fairy-tale that could deafen the echo of the war, found its expression in The Moomins and the Great Flood. From a forgotten draft on the author’s desk, the tale transformed into a series of stories about the Moomins and their valley. Gradually Tove Jansson and her characters become an emblem of the Scandinavian literary world, and today – 78 years later, they triumph in the global media scene. The literary agency that represents the author has a key role in the process of promoting and developing the characters.

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