Wykorzystanie wielowymiarowych reguł asocjacyjnych do poszukiwania uwarunkowań satysfakcji klientów z usług jednostek samorządu terytorialnego
The use of multidimensional association rules in search of determinants of customer satisfaction with services of local government units
Author(s): Krzysztof BłońskiSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: customer satisfaction; association rules; local government
Summary/Abstract: The article aims at presenting the results of the application of multidimensional association rules to explore the potential determinants of satisfaction with services. The bases for the search are the results of a study on the importance of social engagement and attachment to the place of residence to the satisfaction of the services provided by LGUs. The article has a research nature and has been prepared on the basis of the results of the survey. The research procedure also benefited from the literature in sociology and data mining available in the form of books and articles. The results of the carried out analysis indicate that between social engagement and satisfaction with services provided by LGUs and attachment to the place of residence and satisfaction with the services there are links and they can be pointed to as determinants of customer satisfaction. One should not assume that the two mentioned relationships relate to the entire studied population, but to the selected groups.
Journal: Nauki o Zarzadzaniu
- Issue Year: 2015
- Issue No: 25
- Page Range: 28-37
- Page Count: 10
- Language: Polish