Multigenetyczność dziennikarstwa w nauce i dydaktyce
Multigenomic of journalism in science and didactic

Summary/Abstract: Media studies function as an autonomous scientific discipline since 2011. Their autonomy implies naming and describing the subject of research as well as methodology to the extent allowing to make distinction of phenomenological research (literary studies and psychology) and communication research (press studies and sociology). In this context it is reasoned to employ the term “multigenomic”. The article indicates a practical range of a multigenomic approach, exemplified by the journalism education in universities of Lublin. Activities of research sections of Polish Communication Association are analyzed as indicating a new paradigm of journalism. The paper also presents subdisciplines and methodology in media studies subdisciplines consist of: history of media and media studies, media language, axiology, technology, PR and marketing. Methods are characterized by interdisciplinary. Concluding, the author states that disciplines of the so-called environment of media studies (e.g. history, sociology, political science, economics, law, cultural studies) have been a foundation of early studies on the key issues of media studies as a discipline (in Poland since 50. of the 50th century).

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