Българската идентичност: надбягването на образ и слово
Bulgarian Identity: The Race between Image and Word

Summary/Abstract: The article develops the hypothesis that the paradoxes of Bulgarian identity, torn between acculturating occidentalism and rebellious indigenism, is linked to a certain discrepancy between discursive and figural representations of the nation. Taking examples from the domains of urbanism, plastic arts, museology, cinema, etc. it argues that the incapacity of the European periphery to „catch up“ with the technologies of the imaginary of nation-building in the sphere of the visual representation accounts for the constant influx of foreign seductive images that undermine the national unity. Instead of establishing a modern identity based on desire and choice, those countries exalt moral belonging - nation tends to be essentially defined as an ethnic community.

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