Znaczenie procesu współkreowania wartości dla klienta z perspektywy przedsiębiorstwa
Value-co-creation process for a customer from company’s perspective

Summary/Abstract: In the first part of the article value-co-creation concept is presented. In the second part of the article the results of empirical research conducted amongst companies are shown. The presentation of results contains the following research areas: (1) importance of value-cocreation process; (2) interaction intensity between companany and customers; (3) importance of selected stakeholders groups; (4) usefullness of customers’ resources; (5) evaluation of potential risk (opportunities or threats) connected to value-co-creation process; (6) usefullness of selected communication channels and (7) importance of selected purchase determinants that influence the preparation or modification of company’s offer.

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