Porównanie znaczenia wybranych obszarów procesu współkreowania wartości dla klienta między grupami przedsiębiorstw i klientów
Comparison of selected areas of value co-creation process between companies and customers

Summary/Abstract: The aim of the article is the evaluation and the comparison of selected areas of value-co-creation process among companies and their customers. In the first part of the article value-co-creation concept is presented. In the second part of the article the results of empirical research conducted amongst top level managers of medium and large Polish companies and customers on the following markets: clothes and shoes, durable goods, fitness services and mobile services are shown. Results presentation contains the following research areas: (1) customer tendency to participate in value-co-creation process, (2) usefulness of communication channels in value-co-creation process and (3) perceived risk (threats or opportunities) related with value-co-creation process.

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