DEMOGRAPHIC AND SOCIOECONOMIC CHARACTERISTICS AND MOTIVES OF THE VISITORS TO THE TOURIST MANIFESTATION NISVILLE JAZZ FESTIVAL
DEMOGRAPHIC AND SOCIOECONOMIC CHARACTERISTICS AND MOTIVES OF THE VISITORS TO THE TOURIST MANIFESTATION NISVILLE JAZZ FESTIVAL

Summary/Abstract: The organization of the events which include different cultural, musical, sporting and other events is a very complex process because it is a specific tourist industry and a product. This paper explores the socio-demographic characteristics, the educational structure, the funds available, the ways of informing the public, the vehicles traveling to the desired event, the behavior and habits of the visitors, with the aim identifying the target groups that visited one of the most important musical events in our country. The study was committed to the accidentally selected sample of 56 respondents who visited the NISVILLE JAZZ FESTIVAL, held in Nis in 2014. The survey included a heterogeneous structure of the participants regarding their gender, age, economic status, ethnicity, education and others. The survey should emphasise the effective ways of animating and attracting a large number of domestic and foreign visitors as well as the directions for the promotion of musical events in the future.

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