Strategija kao odgovor na krizu
Strategy As Crisis Response

Summary/Abstract: Today, crises strike corporations, political and government institutions and a plethora of organizations, as well as individuals. In this paper the authors analyze the types and the causes of crises, and strategies as crisis response. Some crises trigger off major and irreparable damage, and some can result in improved credibility (crisis as opportunity). Due to the significance of crises, today’s management pays a lot of attention to crisis communication. Crises have, or at least ought to have, a strategic position in the life of organizations. Crises and crisis communication can be understood by means of using strategies as a crisis response.

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