INFLUENCES OF ELECTRONIC COMMERCE IN THE NEW INFORMATION SOCIETY Cover Image

INFLUENCES OF ELECTRONIC COMMERCE IN THE NEW INFORMATION SOCIETY
INFLUENCES OF ELECTRONIC COMMERCE IN THE NEW INFORMATION SOCIETY

Author(s): Alin Daniel Munteanu
Subject(s): Economy
Published by: Editura Eurostampa
Keywords: e-commerce; information society; marketing; e-business

Summary/Abstract: In the information society, globalization and scientific progress, are that people are faced with an avalanche of information, the individual is assaulted by a huge flow of information. Ease of use of information networks, databases and content knowledge is the basic features contemporary information age. Electronic commerce is key to competitiveness in the information age businesses, providing access to new market segments, increasing the speed of developing business, the increased flexibility of trade policies, reduce supply costs, sales and advertising, etc. As a result he gets an opportunity to increase competitiveness at both micro and macro.

  • Issue Year: XVII/2011
  • Issue No: 17
  • Page Range: 616-620
  • Page Count: 5
  • Language: English
Toggle Accessibility Mode