MAKING ECO-LABELING WORK IN THE EUROPEAN UNION
MAKING ECO-LABELING WORK IN THE EUROPEAN UNION

Summary/Abstract: Environmental protection and sustainable development have become central concerns of our time. These concerns are being partially addressed through environmental marketing claims. This article analyzes the regulation of environmental marketing claims, more specifically, the theoretical controversy concerning eco-labeling schemes. Also, the article examines the environmental marketing claims regulatory scheme in the European Union, drawing attention to the possible faults of this new and not yet carefully tested system.

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