ECONOMIC KNOWLEDGE AND INNOVATION IN TOURISM ENTREPRENEURSHIP
ECONOMIC KNOWLEDGE AND INNOVATION IN TOURISM ENTREPRENEURSHIP

Summary/Abstract: Because any modern society lives through innovation and changes, the key concepts for tourism industry - always engaged in change’s whirlwind - and for an economy based on competitiveness are innovation and creation. New scientific and unscientific knowledge influenced, over time, company development, no matter the main activity. A creative thinking and the imaginations are some important element of tourism activities, and the absence of creativity will provoke, undoubtedly, not only a setback in development, but over time can cause even an economic disaster for a tourism company. The innovative activities are not manifest like some campaign and not any manager has no one consistent support to plan certain time for create an innovation, as it can not be predict or expect any immediate recovery of energy investment, money and time efforts to test and launch new tourism products and services. Based on statistical survey on 176 travel agencies from Romania we will see the innovative behavior in knowledge economic context.

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