Problems of Innovation Oriented Manpower in Rural Areas Formation
Problems of Innovation Oriented Manpower in Rural Areas Formation

Summary/Abstract: Introduction. Creating economy that is innovative in all its spheres, including agricultural one, requires, apart from infrastructure, innovation oriented manpower. That is why key element of innovation management is analysis of manpower’s readiness to implement innovations. Purpose. To determine basic difficulties of innovation oriented manpower formation in rural areas. Results. The 2014 sample survey among the rural areas’ residents on the matter of readiness to introduce innovations in professional sphere showed that 48% of respondents expressed the view that the problem of low innovation activity in agribusiness is rooted in the social and psychological unpreparedness of the rural areas residents to innovate and lack of innovation culture. Conclusions. To improve the efficiency of innovation oriented manpower formation in the rural areas, it is necessary to generate knowledge in the field of practical introduction of innovations, wide propagation of information, teaching young specialists the basics of innovation.

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