Z nemzedék
Generation Z
Author(s): Rita Glózer, Ádám Guld, Gyula Maksa, Boglára NémethSubject(s): Social Sciences, Media studies, Theory of Communication
Published by: Korunk Baráti Társaság
Keywords: generation Z; multitasking; patterns of communication; social media; youth culture;
Summary/Abstract: ‘Media Usage and Patterns of Communication among the Youth’ is a comprehensive study which was carried out at the University of Pécs in 2013 as part of a wider scientific research programme entitled ‘Dissemination and Acknowledgement of Scientific Achievements’. The main objective of the programme is to convey the scientific results of the University of Pécs to youngsters living in the vicinity of the institution. In order to achieve this, we need to be aware of the patterns of communication in this certain age group. The research may help to gain a better understanding of how the so called ‘Generation Z’ communicates.
Journal: Korunk
- Issue Year: 2014
- Issue No: 07
- Page Range: 5-14
- Page Count: 10
- Language: Hungarian
