Strategic importance of the business environment for development of E-business in the Republic of Macedonia
Strategic importance of the business environment for development of E-business in the Republic of Macedonia

Summary/Abstract: The rapid and intense changes in the environment, especially the technological ones, have a major impact on the transformation of many companies and the adoption of e-business. The changing and unstable environment inflicts upon companies a need for constant adaptation and accepting the strategic approach to entering the e-market.This paper, from a theoretical and empirical perspective, elaborates on the importance of the e-environment for the development of e-business in the Republic of Macedonia. Hence, it identifies the knowledge of the companies in regards to the conditions and opportunities in an e-environment, namely, their knowledge of the immediate and broader environment for development of e-business. Research shows that companies in the Republic of Macedonia have partial knowledge in relation to the conditions and opportunities for conducting e-business in the country, which is why their connection to the successful implementation of e-business models in business activities is outlined in the final conclusions.

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