Possibilities and perspectives for export of milk and dairy products from republic of Macedonia
Possibilities and perspectives for export of milk and dairy products from republic of Macedonia

Summary/Abstract: Agro-food sector in Republic of Macedonia is one of the key sectors and is an important strategic tool in the development of the Macedonian economy as well as in a world trade.Macedonian market is small and it has limited producing and import – export capacity. With the entering in WTO and aspiration for the integration in EU, we should know that the associations like to have opened the market.Dairy industry is an important part of agro-industrial complex in Republic of Macedonia. Milk and dairy products belong into the group of food products with high nutritional and biological value and have great importance in the nutrition of people. They are the primary structural components in the total consumption of food in the world.International marketing is particularly important for the production and sale of milk and dairy products to international markets. The key activities of international marketing management process are relating to the development and promotion of international creative marketing strategies. All elements of international marketing have their own characteristics in the sale of milk and dairy products to international markets.Companies-producers of milk and dairy products from Republic of Macedonia, that are oriented towards a successful appearance on the international market, must develop adequate marketing strategy, which will enable creation of competitive advantages in the domestic market and generic strategies for rational approach of international individual market segments.

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