ФОНДОНАБИРАНЕ ЧРЕЗ УНИВЕРСИТЕТСКИТЕ АЛУМНИ КЛУБОВЕ В БЪЛГАРИЯ. УСПЕШНИ ПРОЕКТИ, ПРОДУКТИ И УСЛУГИ
FUNDRAISING THROUGH UNIVERSITY ALUMNI ASSOCIATIONS IN BULGARIA. SUCCESSFUL PROJECTS, PRODUCTS AND SERVICES

Summary/Abstract: Fundraising is a function of the reputation of the organization raising the funds, the cause itself,and the economic situation in the country or region where the funds are raised. Alumni Associationsare constituancy-based not-for-profit organizations. Their mission is to support their Alma Mater i.e.to support the constant improvement of quality of education of the University. Alumni Clubs haveproven direct and indirect effect on the University Ranking and the National Competitiveness. Inthis respect, alumni club management should be viewed strategically and in long-term perspective.This makes fundraising of the Alumni Associations very specific. The aim of the current paper is toreview the context of fundraising in Bulgaria and to suggest a successful model for interaction ofan alumni association with different stakeholders. The analysis is based on the five-year empiricalfundraising data of the Alumni organization at the Faculty of Economics and Business Administration,which is among the youngest departments of the oldest University in Bulgaria, Sofia UniversitySt. Kliment Ohridski.

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