Język mediów czy język w mediach?
Language of the media or language in the media?

Summary/Abstract: According to the "Encyclopedia of general linguistics", "language" is “a system of signs [...] used to communicate within the community”. The phrase "media of communication" (colloquially as ‘mass media’) is the collective term for newspapers, periodicals, radio, television and the Internet. For the communication researcher, media are measures of articulation of information, its recording, processing, multiplication and transmission, as well as organization of its diffusion. Language in the media is a form of linguistic messages, shaped, maintained and processed with a view to its reproduction and transmission over the usually institutional channels. So understood language in the media has no specific features that distinguish it from other varieties of language, but various media affect the messages transmitted by linguistic forms. Therefore, it is more appropriately to speak about the language in the media rather than about the language of the media, the more so that language of the media consists of natural language apart from other codes (e.g. film language). Moreover, the language of some media dispenses completely without natural (ethnic) language (e.g. road signs)

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