Jak można badać przekazy multimodalne
How it is possible to analyze multimodal messages
Author(s): Jolanta MaćkiewiczSubject(s): Social Sciences, Language and Literature Studies, Communication studies, Theory of Communication
Published by: Towarzystwo Miłośników Języka Polskiego
Keywords: multimodality; mode; multimodal press messages
Summary/Abstract: The article deals with the problem of multimodality. First, the question of terminology is addressed (Polish equivalents of English terms: ‘multimodality’, ‘mode’, and their scope). Then, methodological problems are enumerated. The last part is devoted to the rules of analyzing multimodal press messages.
Journal: Język Polski
- Issue Year: 2016
- Issue No: 2
- Page Range: 18-27
- Page Count: 10
- Language: Polish