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More than thousand words. Persuasive function of iconic elements

Summary/Abstract: The article is dealing with the problem of multimodal messages with persuasive function. It is concentrated on the role of iconic elements, and more specifically – photographs, in persuasion. The weekly „Polityka” was the source of examples. The analysis of the four examples shows that photographs not only attract attention and affect emotions but co-create and strengthen argumentation as well.

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