CROSS-CATEGORY PROMOTIONAL EFFECTS Cover Image

ПРОМОЦИОНАЛНИ ЕФЕКТИ, НАБЛЮДАВАНИ МЕЖДУ СТОКОВИТЕ КАТЕГОРИИ
CROSS-CATEGORY PROMOTIONAL EFFECTS

Author(s): Atanas Luizov
Subject(s): Economy, Business Economy / Management, Marketing / Advertising
Published by: Бургаски свободен университет
Keywords: Sale Promotions; Effects from Promotional Activity; Econometric Models

Summary/Abstract: This report presents the results of an empirical study of promotional impact on cross-category brand sales. Analysis was done using standard decomposition of the promotional effects.

  • Issue Year: 2014
  • Issue No: VIII
  • Page Range: 167-173
  • Page Count: 7
  • Language: Bulgarian
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