ПРОМОЦИОНАЛНИ ЕФЕКТИ, НАБЛЮДАВАНИ МЕЖДУ СТОКОВИТЕ КАТЕГОРИИ
CROSS-CATEGORY PROMOTIONAL EFFECTS
Author(s): Atanas LuizovSubject(s): Economy, Business Economy / Management, Marketing / Advertising
Published by: Бургаски свободен университет
Keywords: Sale Promotions; Effects from Promotional Activity; Econometric Models
Summary/Abstract: This report presents the results of an empirical study of promotional impact on cross-category brand sales. Analysis was done using standard decomposition of the promotional effects.
Journal: Съвременни управленски практики
- Issue Year: 2014
- Issue No: VIII
- Page Range: 167-173
- Page Count: 7
- Language: Bulgarian