Копи тестовете
Advertising copy test
The answer is 42
Author(s): Atanas LuizovSubject(s): Economy
Published by: Бургаски свободен университет
Keywords: advertising; pre-test; copy test; recall; recognition
Summary/Abstract: Advertisements can be pretested at several points in the creative development process. This article examines some of the common methods used in pretesting research.
Journal: Бизнес посоки
- Issue Year: 20/2015
- Issue No: 02
- Page Range: 102-105
- Page Count: 3
- Language: Bulgarian
