COMMUNICATION CHANNELS FOR RECOGNITION AND ATRACTIVNESS OF BULGARIAN TOURIST PRODUCT TO THE INTERNATIONAL MARKET Cover Image

КОМУНИКАЦИОННИ КАНАЛИ ЗА РАЗПОЗНАВАЕМОСТ НА БЪЛГАРСКИЯ ТУРИСТИЧЕСКИ ПРОДУКТ НА МЕЖДУНАРОДНИЯ ПАЗАР
COMMUNICATION CHANNELS FOR RECOGNITION AND ATRACTIVNESS OF BULGARIAN TOURIST PRODUCT TO THE INTERNATIONAL MARKET

Author(s): Zlatina Karadjova
Subject(s): Economy, National Economy, Marketing / Advertising, Tourism, ICT Information and Communications Technologies
Published by: Бургаски свободен университет
Keywords: communications channels; tourist product; social networking; integrated communications

Summary/Abstract: The future of tourism is impossible without open communication, the main elements of which in the new digital world should be: blog, video, social networking; Email Marketing. Modern tourists want their money to get the most - quality services and the best service. Implementation in the marketing process of a quality system for integrated communication channels and management of customer relationships will increase the chances of Bulgarian tourist product in the international market.

  • Issue Year: 2014
  • Issue No: VIII
  • Page Range: 260-267
  • Page Count: 8
  • Language: Bulgarian
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