Oценка на конкурентоспособността на община Bарна като туристическа дестинация според българските туристи
Evaluation of the Municipality of Varna Competitiveness as a Touristic Destination According to the Bulgarian Tourists

Author(s): Zlatina Karadjova, Velina Kazandzhieva
Subject(s): Economy, National Economy, Tourism
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: Competition; Competitiveness; Competitive Advantage; Varna Municipality; Performance Evaluation
Summary/Abstract: This article discusses and analyzes the indicators by which assesses the competitiveness of Varna Municipality as a tourist destination, according to Bulgarian tourists. The concepts of competition, competitive advantage and competitiveness in tourism are being discussed. The approaches to study the competition, its functions, and determinants for achieving competitiveness are being defined. Finally, recommendations are drawn and suggestions for improving the competitiveness of Varna Municipality as an attractive tourist destination.

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