РАЗРАБОТВАНЕ НА МАРКЕТИНГОВИ СТРАТЕГИИ ЗА АГРАРЕН ПОДСЕКТОР
DEVELOPMENT OF MARKETING STRATEGIES FOR AGRICULTURAL SUBSECTOR

Summary/Abstract: European Union policy in the area of agriculture is settled as a standard in article 32-38 of the Convention of the European Community and it is one of the most complicated and most variegated measures to influence among the policies of the European Community. This policy is integrated in various ways in number of other independent policies of the Community such as for e.g. Environmental protection and Healthcare, and because of that reason functioning and development of the Common Market of agriculture products should be accompanied by developing of Common Agriculture Policy. The project on the theme „Developing of marketing strategies for agricultural subsector” is oriented to examination of theoretical approaches and practical opportunities, which should be given by an effective marketing strategy to the organizations of agrarian sector in order to increase their revenue through: offering of agricultural products, which comply with the consumer needs of customers; optimizing of the process of contracting with the clients of agricultural products and raw materials; improving of the servicing and work with customers; retaining existing and attracting new customers; more effective realization of the agricultural products.

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