Hálózatelemzés és kampánykutatás
Network Analysis and Campaign Research

Summary/Abstract: Our paper is aims at analysing the communications scenario preceding the 1994 general elections in Hungary, as part of the ”Political Communication 1990–2015” research project. The project approaches the history of political communication through the political community and uses network analysis as its main method. According to our fi rst results, the Hungarian political community was homogeneous on the level of interactions (cluster-free and cohesive network), but on the level of discourse two proto-communities emerged, a right wing and a leftist-liberal one, with a group of other actors bridging between the two. From a campaign studies’ perspective, our results echo previous ones, showing that in the ’94 campaign politicians had a lead role in communication, and the media only operated as a channel for the political actors, but less so as an actor, and non-politicians had a minor voice in communication compared to politicians as well.

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