ПРОЕКТИРАНЕ НА МАРКЕТИНГОВИ СТРАТЕГИИ ЗА ПРОИЗВОДСТВОТО И ПРОДАЖБАТА НА БИОГОРИВА
DESINING OF MARKETING STRATEGYES FOR PRODUCTION AND SALES OF BIOFUELS

Summary/Abstract: The application of the strategies for ecological marketing for manufacturing and salling biofuels gives a possibility for the enterprises to increase their incomes through realising biofuels on the market, that correspond to the consumption needs of the customers; optimizing the process of negotiating with the customers; keeping existing and attracting of new biofuel customers. The basic goal of the work is on the ground of the leasing theoretical concepts and research of the practice existing in our country to genreate ideas for giving assistance to Bulgarian enterprises in their ambition to implement ecological marketing for manufacturing and salling biofuels, that are presumed to be environmentally safe. As to suggest other approaches for working to attract new customers and to keep the present key customers, which will broaden the marketing presence with (marketing share) and to increase competetiveness of the business.

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