Komunikacja w obszarze działań przy wykorzystaniu modelu LBG
Communication within the area of socially responsible activities using the LBG model

Summary/Abstract: The aim of the article is the presentation of possibilities for the use of the LBG method in creation of CSR reports notifying stakeholders about socially responsible activities. Classic research methods such as an analysis of sources and the deduction method were applied in the article. The research was based on the analysis of literature as well as reports concerned with the notion of social responsibility of enterprises and the LBG method. The article shows that in practice the use by enterprises the strategies based on the concept of CSR of the LBG model enables the presentation of a complex picture of the social engagement of an enterprise. This allows for the measuring of the value of various assets committed to social activities as well as the measuring of the effectiveness of those social activities and those benefits resulting from their realization. In effect this improves the quality of prepared CSR reports through clearer and fuller communication as exemplified by Tesco Polska Sp. z. o.o.

• Details
• Contents