CONSUMER RIGHTS PROTECTION
CONSUMER RIGHTS PROTECTION

Summary/Abstract: Business activities of every modern enterprise are based on understanding and anticipating the needs and desires of consumers. In order for a company to understand relate to its customers, it must constantly and continuously learns about target markets, and accordingly adjust its offer. As the market is constantly exposed to new challenges, both opportunities and risks, the company must respond to them. Success is to leave a mark on the market due to high offer and those who are just starting operations do not have an easy job to adapt to all the specific needs and desires of consumers and in doing that to make the company recognizible in a very busy market. Populations of consumers are aware of their rights in some form, so in at least some of their complaints they state a certain consumer right. When it comes to the rights of individual consumers, knowledge is still limited, and some basic rights that the consumer has are the right to complain; for them, a whole concept of consumer rights has been defined. Also, consumers have the right to be issued a fiscal receipt and they are quite familiar with, while at the same time there are many other rights that are still not known to the majority of consumers. This paper is based on consumer protection, which is the main theme, but it also focuses on the spheres of marketing that makes the protection more transparent for consumers.

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