Съобщение за медиите - основен жанр в пиара
Media Release - A Basic Genre in Public Relations
Author(s): Galya Hristozova, Aygerim MinbaevaSubject(s): Social Sciences, Language and Literature Studies, Media studies, Applied Linguistics, Communication studies, Theory of Communication, Philology
Published by: Бургаски свободен университет
Keywords: media release; media advisory; news release; social media release
Summary/Abstract: The paper studies the nature of a media release as a basic genre in public relations. A necessary distinction between media advisory and news release is made. The article presents the contemporary development of the media release into a social media release.
Journal: Съвременна хуманитаристика
- Issue Year: 2016
- Issue No: 1
- Page Range: 7-18
- Page Count: 12
- Language: Bulgarian