Media Release - A Basic Genre in Public Relations Cover Image

Съобщение за медиите - основен жанр в пиара
Media Release - A Basic Genre in Public Relations

Author(s): Galya Hristozova, Aygerim Minbaeva
Subject(s): Social Sciences, Language and Literature Studies, Media studies, Applied Linguistics, Communication studies, Theory of Communication, Philology
Published by: Бургаски свободен университет
Keywords: media release; media advisory; news release; social media release

Summary/Abstract: The paper studies the nature of a media release as a basic genre in public relations. A necessary distinction between media advisory and news release is made. The article presents the contemporary development of the media release into a social media release.

  • Issue Year: 2016
  • Issue No: 1
  • Page Range: 7-18
  • Page Count: 12
  • Language: Bulgarian