ИНСТАГРАМ МАРКЕТИНГ – ПОЛЗИ ЗА БИЗНЕСА
INSTAGRAM MARKETING – BUSINESS BENEFITS

Summary/Abstract: Making the Internet an essential tool for communicating and reinforcing its popularity through new communication tools makes it an interesting and important subject of study. Before the digital world creates new opportunities and perspectives through the emergence and development of new social networks, knowledge and use by companies is key to the successful construction of a positive attitude and perception from consumers for brands. Online space, blogging, social media, mobile applications, contain enormous potential for generating publicity and dissemination of useful information related to the activities, benefits and exclusive offers for sale or entertainment. The report reveals the nature and characteristics of marketing through visual content, part of which is Instagram marketing. Described are the business benefits of using tools for digital communications and are presented analytical tools for reporting on the effects of marketing on the social network Instagram for organizations.

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