Дигитални инструменти и стратегии за стартиране на онлайн бизнес – изграждане на успешен онлайн магазин
Digital Tools and Strategies for Starting an Online Business – Building a Successful Online Store

Author(s): Nikolay Koychev Vankov
Subject(s): Economy, Business Economy / Management, ICT Information and Communications Technologies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: e-store; e-commerce business; digital entrepreneurship
Summary/Abstract: The report presents at the practicalities of digital tools and strategies for e-Commerce business creation, such as: knowledge of key concepts and tools in online commerce; researching, analyzing and defining a business idea, based on market signals and understanding and using the major online trading platforms. The goal is to present a successful e-Store from scratch. At the beginning of the report were laid the theoretical foundations and analysis in the development of online commerce, such as: the nature and functioning of the e-Store, the reasons for starting an e-commerce business by digital entrepreneurs, and presented various techniques and methods for finding a profitable idea for an online store, a suitable market and the perfect product for it. The analysis approaches used are the various digital tools and platforms available in the arsenal of entrepreneurs. The second part of the report presents techniques and methods for discovering a profitable business idea for an online store, an appropriate market and the perfect product for it, focusing on market analysis, niche and product, creating the image of the ideal online store customer. The process of product selection is reviewed, among the many entrepreneurial ideas for online business, the criteria for evaluating these entrepreneurial ideas related to the product, the methods and digital tools for validating the entrepreneurial idea are described, and finally the process for selecting and preparing a digital e-Store launch platform.

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