Creativitate si inovatie in societatea bazata pe cunoastere
CREATIVITY AND INNOVATION IN THE KNOWLEDGE-BASED SOCIETY

Summary/Abstract: In an economic context, creativity has been defined in several ways and the creative products are as diversified as the concept of creativity. Consumption and demand for creative products are characterised by profound uncertainty. Beyond the tight perspective on creativity and the creative products, creative management represents the study and practice of management that focuses on the creative processes theories and their application at individual, group, organisational and cultural levels. Another important aspect to be considered in understanding the knowledge-based economy and implicitly of the creative economy is interdisciplinary and multidisciplinary cooperation within the innovation process. It comprises the formal or informal framework bringing together organisations in different activity sectors and technological institutions around common purposes and objectives. This framework facilitates the mix of competences and knowledge and abilities integration which are necessary for creating complex technologies and products on the market.

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