Comunicare si opinie publica
COMMUNICATION AND PUBLIC OPINION

Summary/Abstract: In today’s society, the mass-media has an increasingly presence within our life. For almost one century, the radio, then the television and today the Internet, have come alongside the printed press which lasts for a long time. Today is the moment when we should ask ourselves whether mass-media has a good or bad influence upon us and upon our thinking; the moment to ask about the real abilities of the mass-media to change the public opinion and the individual opinions of the media aspects consumers. We could even say that the mass-media uses to strengthen our pre-existing opinions, rather than changing them. More than this, the mass-media doesn’t act directly. The resulting idea is that the public is neither passive, nor isolated; the citizen is intelligent enough to form his/her own opinion and this eliminates the possibility of a general manipulation, still, it doesn’t exclude the exterior influences. The mass-media bears the responsibility of adding colorful aspects to our world’s perception by choosing the way in which the transmitted information is treated.

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